Wednesday, June 10

Leadership Development "QuickStart" Workshop   Noon-5:00 p.m.

This peer-led workshop is beneficial to new and seasoned professionals alike. You may walk into the program hesitant about your ability to guide a chapter or unsure where you will fit a leadership role into your already crazy schedule; both ways of thinking will benefit from the energy and confidence gained! *Click here for full schedule.

Thursday, June 11

Time Title Presenter
7:30 a.m. Breakfast and registration opens
9:00 a.m. Welcome and Opening Remarks from Midwest District Conference Chair Tressa Robbins, Implementation Vice President at BurrellesLuce
9:15 a.m. General Session/Opening Keynote: Let's Dig In: Engaging with Audiences Beyond Your Customers  Tom Wilson, Monsanto Global Communication and Corporate Marketing
10:30 a.m. How to Think Like A CEO  David Grossman, ABC, APR, Fellow PRSA, Founder/CEO of The Grossman Group
10:30 a.m. Ditch the Pitch! Tell Your Story Instead  Rob Biesenbach, Communications Pro/Actor/Author/Speaker
10:30 a.m. Grassroots Messaging: What We Can Learn from the Campaign Strategies of the First-in-the-Nation Iowa Caucuses Jennifer Glover Konfrst, APR, MPA, Assistant Professor in Drake University’s School of Journalism and Mass Communication
10:30 a.m. Does your Brand have a Conscience? Susan Weissman, President/Partner at Dovetail–an integrated branding, marketing and digital media agency
Noon General Session/Luncheon Keynote: Improvise: Unconventional Career Advice from an Unlikely CEO  Fred Cook, Golin CEO
1:45 p.m. Integrated PR: Getting a (Louder) Seat at the Executive Table  Michele Anderson, Managing Director of Ogilvy Chicago
1:45 p.m.  What We Should Do vs. What We Could Do: Public Relations Ethics in Social Media Amanda Staggenborg, Assistant Professor of Public Relations at Missouri Baptist University and Adjunct Professor at Webster University School of Communications
1:45 p.m. Empowering Brand Momentum in Your Organization: 5 Things You Can Start Today to Empower Your Distinction Jim Flynn, President and Certified Brand Strategist at Hult Marketing
1:45 p.m.  2015 Edelman Trust Barometer  Lynn Hanessian, Chief Science Strategist for Edelman
3:00 p.m. Content: The Long and Short of It Jeff Davis, FleishmanHillard ContentWorks Strategy Director
3:00 p.m. And Here's the Pitch: How to Win with the Media Sandi Straetker, APR, President of PRiority Public Relations, LLC
3:00 p.m. Today's Crisis Management in an Instant Rebecca Rausch and Ken Fields, Senior Vice Presidents and Partners at FleishmanHillard
4:00 p.m. Networking Reception with our Sponsors
6:30 p.m. Dine Around

Friday, June 12

Time Title Presenter
7:45 a.m. Breakfast
8:30 a.m. Final Day Kick-off from National Pamela Weess, CAE, PRSA National Group Membership and Engagement
8:45 a.m. General Session: A Star to Set Her Sail By: Navigating the Future of PR Mark McClennan, APR, 2016 PRSA National Chair and MSL GROUP SVP of Social Media Services
10:00 a.m. To Teach or Not to Teach? Christina Jackson, APR, Ed.D. at University of Nebraska at Kearney; Susan Gonders, Ed.D. at Southeast Missouri State University; and Charles Lubbers, Ph.D. at University of South Dakota
10:00 a.m. From PR to APR: Lessons Learned in the Pursuit of Accreditation Nez Savala, APR, Confluence Charter Schools; Megan Donovan, APR, St. Luke's Hospital; and Nina Kult, APR, Common Ground PR
10:00 a.m. Comparing and Contrasting PR Career Paths Jason Sprenger, APR, President and Founder of Game Changer Communications
10:00 a.m.  How to Win a Silver Anvil: Tips for Assembling Entries that Rock FleishmanHillard's Mike Slatin, Senior Vice President and Senior Partner, and Logan Kearins, Senior Account Executive. AT&T's Katie Nagus, Director of Communication.
11:15 a.m. Top 10 Consulting Mistakes Communicators Make Kate Bushnell, President of The Grossman Group
11:15 a.m. Tapping Into Culture in Real Time: Teaching Brands to Play Offense Dave Collett, Executive Vice President and General Manager of Weber Shandwick St. Louis
11:15 a.m. A Journey to One Ascension: Engaging 153,000 Associates in 23 States and the District of Columbia Through Storytelling Nick Ragone, Esq., Senior Vice President and Chief Communications Officer for Ascension
12:30 p.m.  General Session/Luncheon Keynote Ron Watermon, Vice President of Communication for the St. Louis Cardinals 
2:00 p.m.  Creating Connections: Integrating the Power of PR Mary Palu, Bailey Lauerman's Vice President, Connections Strategy
2:00 p.m. Effective Corporate Storytelling in a 140-Character World Bill Patterson, VML’s Channel Activation Director
2:00 p.m. The Top 10 IP and Trademark Issues that Get PR Pros into Trouble Steve Baird, JD,  Winthrop & Weinstine Law Firm Intellectual Property,Trademark and Brand Management Practice Groups
3:15 p.m. 360-Degree Influencer Engagement Mananya Komorowski, Vice President of Social@Ogilvy
3:15 p.m. Idea Fuel: Research, Insights and Strategy Lesley Backus, Senior Vice President, Planning & Branding at FleishmanHillard
3:15 p.m. Stop Raising Awareness and Create Real Behavior Change: An Interactive Session on Creating Measurable Objectives and Campaign Strategies that Drive Results Debra Bethard-Caplick, MS, MBA, APR, Managing Partner at QuickSilver Edge Strategic Communications, and Chris Orris, Account Executive, Oxygen PR, San Francisco Office
4:30 p.m. Get ready for post-conference ball game!


Ready to register now? Go to registration page: