A Journey to One Ascension

Engaging 153,000 associates in 23 states and the District of Columbia through storytelling

Presented by Nick Ragone

Good Day Ascension (GDA) is an internal Ascension website that showcases important news, information and stories from across the entire healthcare system (131 hospitals and 12 direct subsidiaries). GDA supports the organization’s journey to becoming One Ascension – one integrated ministry. To ensure associates and health providers have access to pertinent Ascension stories, GDA was created to be accessible through several different channels: Website; integration with Outlook; and, soon, a mobile app for both Apple iOS and Android tablets and smartphones. GDA launches every day at 8 a.m. local time and content comes from System Office and hospital market communicators.

  1. How to engage a large internal population of associates through innovative communications channels
  2. How to keep content relevant for large internal audiences
  3. How to share pertinent communications analytics for key leadership groups

Ragone NickNick Ragone is the Senior Vice President and Chief Communications Officer for Ascension, the largest non-profit health system in the U.S. and the world’s largest Catholic health system. In this role, he provides leadership in creating and executing external and internal communications and engagement strategies and programs for Ascension, its hospitals and direct subsidiaries.

Prior to joining Ascension, Nick was the Director of the Washington, D.C., office of Ketchum, a global public relations firm. In that capacity he oversaw operations for the 130-person office. In addition, Nick served as a senior strategist, counselor and media trainer to many of the agency’s clients, including J.P Morgan Chase, Express Scripts, H&R Block and Universal Health Services

Prior to running the Washington, D.C., office, Nick was the Associate Director of Ketchum’s New York office, where he ran the media, social media, corporate and issues practices.

Nick is a graduate of Rutgers University and earned a Juris Doctor degree from the Georgetown University Law Center. Nick is the author of five books, including four on government and politics, with his most recent being “Presidential Leadership: 15 Decisions That Changed the Nation.”

You may connect with Nick on Twitter at @nickragone2

 


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