General Session: June 20

Headshot of Missy MaherMarketing to the Modern Family

Speaker: Missy Maher, Executive Vice President and Director of Modern Family Foresight at Edelman

Edelman has taken a close look at influences on families today – from the economy to demographic shifts, technology to health & wellness. We found the essence of parenting hasn’t changed; but all of these factors have caused a shift and Parenthood today looks very different as a result. How do we know? We fielded a study of 2,400+ members of the “Modern Family.” We’d like to discuss the findings, including impacts on moms, dads, multicultural and GLBT families, as well as our 5 insights and 5 recommendations for any PR professional to heed when trying to help the brands they work on  reach families.