Speaker Bio: Joe Cohen
The Midwest District Conference is pleased to host the 2014 Chair of the Public Relations Society of America, Mr. Joseph E. Cohen.
Cohen will be the featured lunch speaker on Thursday, June 19. He will present “Leading the Way: Fearless Future for PR.”
Leading the Way: Fearless Future for PR
In today’s transformative media environment, the rules seem to be constantly changing and the role of the PR professional continues to evolve. In a media landscape that is a two-way dialogue, PR is uniquely poised to lead but we also face many new challenges. Joe Cohen, APR, National Chair of PRSA, and SVP at MWW, will discuss how PR practitioners and our industry must adapt to changing times and the work that PRSA is doing to help advocate for the profession. He will discuss the PR industry’s fearless future – opportunities and challenges, the evolving role of the PR professional, PRSA in 2014 and beyond and how to leverage PR leadership on a local level.
The presentation will discuss:
- Transformative PR landscape – trends and insights
- Evolving role of the PR professional
- PRSA strategic plan: A foundation for the future
- Seven deadly sins of PR
Cohen is a senior vice president at MWW, one of the top five global independent public relations firms. As a member of the leadership team of MWW’s consumer marketing practice, he has helped establish best practices while guiding communications, integrated marketing and digital/social media strategy for such major brands and organizations as Sara Lee/Hillshire Brands, Zumba Fitness, Gold’s Gym International, 1-800-FLOWERS.COM and Sbarro Italian Eatery.
Cohen’s expertise spans the food/restaurant, consumer packaged goods, retail, health/fitness, sports marketing, entertainment and non-profit sectors. His account experience also includes The Palm Restaurant Group, Bally Total Fitness, Everlast and Go Bowling!, the national marketing effort to promote the bowling industry.
He has received numerous industry honors and awards including the PRWeek “40 Under 40” (2013), “PR Team Leader of the Year” at the PR News PR People Awards (2010) and recognition by PRWeek on its list of Ten Rising Stars (2006).
Prior to joining MWW, Cohen served as an on-air jock at WRDS-FM (Power 102) in Syracuse, NY.
He holds a bachelor’s degree from the S.I. Newhouse School of Public Communications at Syracuse University.
Biography provided by the Public Relations Society of America.